Marketing & lead generation agency

We build the marketing and sales systems
that bring you customers.

Marketing and lead generation for founders and teams who want to scale with predictable ROI. We run both outbound and inbound, and build the systems that turn attention into pipeline.

Talk to our GTM Engineer See services

Why teams work with us

8–20/mo B2B appointments — qualified meetings booked through outbound
2–4 wks From first call to a live system and your first replies
Two channels, one engine Outbound and inbound, run together — not in silos
Flexible models Retainer or performance-based — no long-term lock-in

How we work

We run your marketing and sales. You get a predictable flow of customers.

We look at how you grow today across both inbound and outbound, find where it leaks, and build the channels and systems that bring the right customers in.

When it comes to lead generation, that means a steady flow of real opportunities into your pipeline — not more tools for you to manage.

We build the strategy
  • Go-to-market strategy
  • Market & ICP analysis
  • Channel selection
We build & run the system Outbound & inbound · Infrastructure · Multichannel outreach · Automation
You get growth
  • Booked calls
  • Qualified pipeline on your calendar
  • Higher conversions
  • Faster sales cycles

What we fix

Where growth usually stalls — and how we fix it.

"We're not sure where our next customers come from."

We build a predictable pipeline across outbound and inbound, so growth stops depending on referrals and luck.

"Hiring and training a sales or marketing team is slow and expensive."

You get a team that already knows what to do, ramped up in weeks. No hiring, no onboarding overhead.

"Our campaigns are generic and don't convert."

We tailor every workflow to your ICP and your offer, then optimize against real replies and booked meetings.

"No one is accountable for results."

Flexible and performance-based models tie our work to pipeline — not opens, clicks, or vanity metrics.

Services

What we actually do.

Lead generation is our core. Marketing automation is our second discipline — the systems that keep pipeline moving and bring AI into your marketing.

— Lead generation —

Email Outbound

We build your go-to-market strategy, define your ICP, and find the right people along with the signals that show they're ready to buy. Then we build the sending infrastructure and run personalized outreach based on those signals.

  • GTM strategy
  • ICP definition
  • Signal-based prospecting
  • Deliverability infrastructure
  • Personalized sequences

LinkedIn Outreach

Run from your profiles or ours. We define the ICP, find buying signals, and build sequences that start real conversations instead of connection spam.

  • Profile setup (yours or ours)
  • ICP & signals
  • Targeted sequencing
  • Personalized follow-ups
  • Reply handling
Most effective

Multi-channel (Email + LinkedIn)

Email and LinkedIn working as one. Multiple touches in the right order, reaching your audience wherever they already are. It's the most powerful way to stay in front of a buyer.

  • Coordinated multi-channel sequencing
  • Synced messaging
  • Shared reply inbox
  • Combined reporting

— Marketing automation —

Ads & Landing Pages

We build the systems that capture demand: paid ads, PPC, and landing pages designed to turn attention into leads.

  • Ad & PPC setup
  • Landing page build
  • Conversion tracking
  • A/B testing

Marketing Diagnosis & Content

We find where your marketing is leaking and build what fixes it — content strategy, LinkedIn presence, whatever moves the needle. We also advise on where AI fits in your marketing.

  • Funnel audit
  • Content & LinkedIn strategy
  • AI implementation advice
  • Messaging

Demand-to-Pipeline (Combined)

Your ads and landing pages wired into outbound and your CRM, so inbound interest turns into booked meetings automatically. This is where marketing automation and lead generation meet.

  • Ads + outbound integration
  • CRM setup & routing
  • Lead scoring
  • Lifecycle automation

Process

From first conversation to a steady pipeline — in four steps.

No black box. Here's exactly what happens, start to steady state.

01

Discover

Week 1

  • Define ICP
  • Build GTM strategy
  • Choose channels
  • Map the offer and goals
02

Build

Weeks 2–3

  • Set up infrastructure
  • Build & validate lists
  • Write & validate sequences
  • Prepare landing pages / ads
03

Launch

Week 4

  • Campaigns go live
  • Replies triaged daily
  • Inbox monitored
  • First meetings booked
04

Grow

Ongoing

  • New leads delivered
  • Weekly reporting
  • Continuous optimization
  • Scope scales as you grow

Case studies

Results, in our clients' words.

What we did, who for, and what came out of it. No stock photos, no vanity metrics — just the numbers and the people behind them.

Seed-stage devtools startup

14

booked meetings in 6 weeks

We built a 900-contact list of engineering leaders and hand-wrote a four-touch email sequence — each opener referencing the prospect's own repo activity. Reply rate landed at 11%, and the founder ran first demos in week three.

"First channel that actually filled our calendar. The messages didn't read like outbound — prospects replied asking how we'd found them."

FounderB2B devtools, seed

Independent fractional CFO

5.4%

landing-page conversion, up from 0.9%

LinkedIn-led outreach to founders who'd just raised, paired with a landing page rebuilt around three of their existing-customer interviews. The buyers' own words became the headline and the FAQ — and demo requests more than doubled in a quarter.

"They interviewed my actual clients and the page basically wrote itself in their words. Demos doubled, and I stopped second-guessing the copy."

PrincipalFractional finance

Series A logistics SaaS

8–15%

reply rates, held over 4 months

A multi-channel email + LinkedIn campaign with synced messaging across both channels, reported weekly on meetings held — not opens. Steady pipeline replaced a planned two-person SDR hire, at a fraction of the cost.

"We were about to hire two SDRs. This replaced that plan and cost a fraction — and we actually see where every meeting came from."

Head of GrowthLogistics SaaS, Series A

About Merkio

We've spent eight years on lead generation and B2B marketing for teams. Traditional businesses, digital ones, a lot in between. What clients wanted didn't really change: something that scales, and an ROI that makes sense. A good part of our team also came up inside one of the bigger lead gen companies, so we've run this at scale and not just in theory. Marketing automation moves quickly, and we'd rather be early on the new strategies than catch up to them later.

One more thing, since people ask about the name. Merkio comes from Mercury — the messenger. We liked that: our job is connecting people, carrying the message between them.

FAQ

Questions, answered.

What does Merkio do?
We're a marketing and lead generation agency. We build and run the systems that bring you customers: outbound (email and LinkedIn), inbound, paid ads and landing pages, and the marketing automation that ties them together. Lead generation is where most clients start.
How fast can we start?
Most clients go live in 2–4 weeks. That covers strategy, ICP, infrastructure setup, and sequence writing. First replies and meetings usually land in weeks 4–5. We're not a "live tomorrow" shop — the setup is what makes the results predictable.
What if we've tried lead generation before and it didn't work?
Usually it's one of three things: a weak ICP, generic copy, or the wrong channel for your buyer. We diagnose it on the first call and tell you honestly whether we're the right fit.
What guarantees do you offer?
We work on flexible models, including performance-based pricing, so our incentives line up with yours. We also commit to a minimum runway (typically around three months) because outbound and marketing systems need time to compound — and we stand behind the results we set out to deliver.
How much does it cost?
It depends on scope and channels. We offer retainer and performance-based options and price to your goals on the first call. No hidden setup surprises.
What's required from us as a client?
A short onboarding call, a few approvals during setup, and a shared channel for quick questions. After launch you mostly review reports and replies — we handle the execution.
When are you NOT the right fit?
If you need 100+ meetings a month, talk to a high-volume agency. If your buyers don't exist on LinkedIn or in standard B2B databases, outbound isn't your channel. And if your product isn't validated yet, marketing amplifies whatever you have — including the problems.

Ready to build your pipeline?

Book a call. We'll map out what marketing and lead generation could look like for your business — and if we're not the right fit, we'll tell you who is.

Book a call

merkio.io · sales@merkio.io